AI for small & medium business · Dubai

Intelligence,
engineered.

johodigital is a small Dubai studio helping small and medium businesses put AI to work — practically, not as a buzzword. We build our own software too: formserve.io is live, with more on the way.

Studio
10-person · Dubai
Live now
formserve.io
In development
akkounting.ai
Building
AI quoting agent
01 — Services

What we
can do.

Four ways we help small and medium teams — from a first honest look at where AI fits, to building and running it. Most people start with a short audit.

01

AI & digital transformation

We find where AI and automation genuinely save time or win work in your business — then build it. A practical roadmap and working software, not a slide deck.

Audit · roadmap · build
View the program
02

AI agents & automation

Assistants and agents wired into your real tools and data — drafting quotes, handling enquiries, clearing busywork. Built to be reliable, and switched off if they're not earning their keep.

Agents · automation · LLMs
03

Software development

Websites, web apps, and the integrations behind them — built properly by the people you actually talk to.

Full-stack · web
04

A technical partner on call

Don't need a full-time hire but do need someone senior? We plug in as your fractional technical team — month to month, hands-on, no agency overhead.

Fractional · monthly
02 — Products

We don't just
advise. We build.

We build our own SaaS for smaller businesses, so we live with the same kind of software we'd put in front of you. One is live today; two more are on the way.

Three products · 2025
formserve.io
Forms that read like a conversation.

Describe the form in a sentence and AI drafts it — then refine by hand: conditional logic, multi-step flows, save-and-resume. Forms that just work, without needing a developer.

Status
Live
Built for
Small teams
Where
Web app
In development
↗ akkounting.ai
akkounting.ai
Bookkeeping that does the bookkeeping.

AI bookkeeping for small businesses. It reads your transactions, sorts the noise, and keeps the books in order — so you spend less time in a spreadsheet and more on the actual work. In active development.

Status
In dev
Built for
Small biz
Type
Bookkeeping
In development
AI agent
quoting agent
Quotes drafted while you read the email.

An AI agent that reads an inbound enquiry, asks for anything missing, and drafts an accurate quote your team can check and send in a click. Built for service and trades businesses that win or lose on quoting fast.

Status
In dev
Built for
Service biz
Type
AI agent
Follow along
In the works
03 — How we work

Four things
we believe.

01

You talk to the people building it.

We're a ten-person team of senior builders. Whoever you brief is who designs, builds, and ships it. Nothing gets passed off to a junior bench.

02

Read before we write.

Most problems are diagnosis problems. We spend the first stretch understanding how your business actually runs before we touch a line of code.

03

AI where it earns its place.

We won't bolt a chatbot onto everything. We use AI where it clearly beats the alternative — and we'll tell you plainly, and early, where it doesn't.

04

Small and useful beats big and stuck.

We'd rather ship one genuinely useful thing this month than promise a grand transformation next year. Small steps that compound.

04 — Studio

A ten-person
studio in Dubai.

johodigital is a ten-person studio. We pair hands-on engineering with a level-headed read on where AI actually helps a smaller business, and where it's only hype.

We build our own products too — formserve.io is live, with akkounting.ai and an AI quoting agent close behind — so when we recommend something, we've usually shipped it ourselves first.

Founded
2025
Team
Ten
Based
Dubai · remote-friendly
Live
formserve.io
In development
akkounting.ai · quoting agent
Status
Taking on first clients
Founding clients · 2025
We're taking on a small number of first clients while we're new — early pricing, and direct access to the team building everything.
05 — Start something

Bring the
problem.

We take on a few projects at a time, so each one gets real attention. Tell us what's slow, manual, or breaking — we'll say honestly whether AI helps, and whether we're the right team to build it.

Reach the studio
hello@joho.digital
Dubai · remote-friendly
You'll hear back from one of the team.